I find a 2cm long lump of plastic inside some falafel from Tesco. I go to email them to provide reference details for the item and batch, along with photographs. Do they have an email address for this on their website? No. They have ‘help pages’ which send you in loops of ‘not what you’re looking for? Click here’ links. Do they have, at least, a lousy HTML form? No. They have links to Instagram and Twitter. I sign in to Twitter for the first time in years to notify them of their production problems and an asked to provide Name, Email, Clubcard Number by direct message. So they expect me to put personal details into a platform run by a known liar and Nazi to stop a corporate choking hazard? I do so in a manner that requires human intervention then a presented by a menu system. They’ve done everything they can to squeeze human intervention out on their end, in a way that inconveniences someone trying to help them. It’s remarkable how insulated they have made themselves at the cost of making anyone who needs to raise a problem with them legitimately have to compromise and give personal information to Mark Zuckerberg or Elon Musk, both US-based digital robber barons implicated in corruption and genocide through their platforms.

But at least Tesco don’t have to deal with junk mail now, eh?